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Post by account_disabled on Dec 26, 2023 6:19:20 GMT 2
Completing the questionnaire themselves your colleagues will assign an overall score representative of your internal perception. You can compare this assessment to the rating given by your customers to find out if your points of view agree. Be careful this method can reveal a real gap in perception . A Bain & Company study showed that while of companies reported delivering a superior customer experience consumers believed that only of brands achieved it. Personalize your questionnaire Finally we advise you to avoid Email Marketing List at all costs the impersonal and very formal questionnaire . The values of your brand and its philosophy must shine through in the communication it offers to its customers. The choice of words used will be essential to ensure an optimal exchange and evaluation. Without going overboard you can add a touch of humor to your survey to encourage casual sharing. Bad practices to avoid when carrying out your customer satisfaction questionnaire We all heard this maxim during our childhood “you should not overdo good things”. This adage also applies toCustomer relationship. To avoid being as rejected as mass marketing and online advertising your brand must respect its customers by letting them breathe. To avoid annoying your customers but ensure a complete study of your offer we recommend that you distribute one satisfaction questionnaire per quarter at most. Here we talk about a comprehensive assessment of the experience offered to your customers. You can always automatically send a survey following a purchase or.
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