Post by account_disabled on Feb 18, 2024 5:51:12 GMT 2
How many leads and sales are you leaving on the table? I probably looked at over a thousand landing pages over the past year, and some very glaring mistakes seemed to repeat themselves over and over again. These mistakes seem simple, but so many companies get them wrong. Thankfully, with a little bit of effort, these pages could see some nice conversion lifts. Here are 10 landing page examples that demonstrate these common mistakes and how to fix them. 1. Write a Landing Page Headline With Some Impact pushing-social The headline on your landing page is what tells the visitor what your landing page is all about. It gets across the benefits of your offer.
And it encourages visitors to keep reading. The landing page headline Buy TG Database above does none of these things. In fact, as a standalone sentence “eBook Design and Launch” doesn’t even make sense! Would you really spend your hard-earned marketing dollars on sending traffic to a page that has such a garbage headline? I hope not. Here’s how we can fix it: Add a benefit to the headline Make sure visitors want to keep reading Here’s an example: Want your business to be seen as an authority? We can help you design and launch a profitable eBook for your business The first line gets the visitor thinking, while the second line tells them about your offer.
Notice the key words: Authority and Profitable. Both are things that any business leader is going to be looking for in a campaign. Plus, by saying “We can help” we encourage visitors to read on to find out how. 2. Orient Your Landing Page Visitors vccollege When a visitor hits your page you have just a few seconds to convince them to stay. This means that you need to make sure your landing page loads quickly, but also that the layout makes sense. The landing page example above gets a big red X for both. ble.
And it encourages visitors to keep reading. The landing page headline Buy TG Database above does none of these things. In fact, as a standalone sentence “eBook Design and Launch” doesn’t even make sense! Would you really spend your hard-earned marketing dollars on sending traffic to a page that has such a garbage headline? I hope not. Here’s how we can fix it: Add a benefit to the headline Make sure visitors want to keep reading Here’s an example: Want your business to be seen as an authority? We can help you design and launch a profitable eBook for your business The first line gets the visitor thinking, while the second line tells them about your offer.
Notice the key words: Authority and Profitable. Both are things that any business leader is going to be looking for in a campaign. Plus, by saying “We can help” we encourage visitors to read on to find out how. 2. Orient Your Landing Page Visitors vccollege When a visitor hits your page you have just a few seconds to convince them to stay. This means that you need to make sure your landing page loads quickly, but also that the layout makes sense. The landing page example above gets a big red X for both. ble.