Post by samueldavidd109 on Feb 20, 2024 10:27:15 GMT 2
The longest relationships are maintained with multinational agencies (5.5 years), and the shortest relationships are with digital agencies (3.4 years). In the case of media agencies, the average duration of the relationship is 4.2 years, somewhat below the world average (4.4 years). The high level of satisfaction of Mexican marketing managers with their creative agencies (80% – and only 7% dissatisfaction) is one of the highest found in the countries in which the study is carried out (only surpassed by Spain and Argentina). A reflection of this is also the contribution that advertisers assign to the growth of their businesses, to the work of their agencies: 48% (two years ago it was 28%). The intention to change remains in line with the global average (16%) and the main reasons for a possible change are Poor account service / Dissatisfaction with customer service, Poor creativity / Lack of Innovative ideas and Dissatisfaction with Strategic Planning.
In the case of media agencies, advertisers consider that they contribute 40% (eleven percentage points more than in the previous edition) to the growth of their companies. Satisfaction Denmark Telegram Number Data levels are also very high (80%, with 8% dissatisfaction) and the intention to change is only 12% (global average: 18%). The reasons that would make them change media agencies are, mainly, International Decision (23%), Lack of innovation (23%) and dissatisfaction with Account Service/Customer Service (23%). The Effie Awards (45%) and the Cannes Lions Festival (39%) are the sector awards most valued by advertiser marketing managers in Mexico. Among the marketing professionals most highly rated by their colleagues, Luis Gaitán (UBER) stands out, first; second, Karely Munárriz (TELEFÓNICA); sharing third position, Omar Carrión (KELLOGG'S) and Fernando Machado (BURGER KING); and in fifth place Guillermo Giménez y Brotóns (COCA-COLA).
On the other hand, in the professionals we find: Pepe Montalvo (MONTALVO), Raúl Cardós (ANÓNIMO), Héctor Fernández (VMLY&R), Yosu Arangüena (MADE) and Luis Enríquez “MADRUGA” (VMLY&R) . Among the highest-rated media agency professionals we find Patricia Molina (HAVAS MEDIA GROUP), Sergio Kessissian (IPG MEDIABRANDS), Xepus Ginebra (GROUPM), Marta Ruiz-Cuevas (PUBLICIS MEDIA), and Fernanda Campos (PHD) and Riccardo Ferraris (OMG) tied for fifth place. In this edition, Coca-Cola appears, as in four other markets analyzed, as the company most admired for its Marketing. It is followed by NIKE and Apple, which occupied similar positions in 2017. Among the campaigns most valued by marketing managers, NIKE stands out (which rose from seventh position in the previous edition), Tecate and Gandhi. The main challenge that advertisers set themselves for the future, far above others, is Greater knowledge of the Consumer and the points of contact with him.
In the case of media agencies, advertisers consider that they contribute 40% (eleven percentage points more than in the previous edition) to the growth of their companies. Satisfaction Denmark Telegram Number Data levels are also very high (80%, with 8% dissatisfaction) and the intention to change is only 12% (global average: 18%). The reasons that would make them change media agencies are, mainly, International Decision (23%), Lack of innovation (23%) and dissatisfaction with Account Service/Customer Service (23%). The Effie Awards (45%) and the Cannes Lions Festival (39%) are the sector awards most valued by advertiser marketing managers in Mexico. Among the marketing professionals most highly rated by their colleagues, Luis Gaitán (UBER) stands out, first; second, Karely Munárriz (TELEFÓNICA); sharing third position, Omar Carrión (KELLOGG'S) and Fernando Machado (BURGER KING); and in fifth place Guillermo Giménez y Brotóns (COCA-COLA).
On the other hand, in the professionals we find: Pepe Montalvo (MONTALVO), Raúl Cardós (ANÓNIMO), Héctor Fernández (VMLY&R), Yosu Arangüena (MADE) and Luis Enríquez “MADRUGA” (VMLY&R) . Among the highest-rated media agency professionals we find Patricia Molina (HAVAS MEDIA GROUP), Sergio Kessissian (IPG MEDIABRANDS), Xepus Ginebra (GROUPM), Marta Ruiz-Cuevas (PUBLICIS MEDIA), and Fernanda Campos (PHD) and Riccardo Ferraris (OMG) tied for fifth place. In this edition, Coca-Cola appears, as in four other markets analyzed, as the company most admired for its Marketing. It is followed by NIKE and Apple, which occupied similar positions in 2017. Among the campaigns most valued by marketing managers, NIKE stands out (which rose from seventh position in the previous edition), Tecate and Gandhi. The main challenge that advertisers set themselves for the future, far above others, is Greater knowledge of the Consumer and the points of contact with him.