Post by account_disabled on Feb 24, 2024 10:11:37 GMT 2
We have been saying it for some time that editorial planning is the winning weapon for a corporate web marketing strategy! We have written about it several times, providing you with an editorial calendar model to use for your content strategy , and analyzing the best moves to create a cross-media editorial plan to use for your corporate social channels. This time, we want to dedicate ourselves to the editorial calendar for email marketing , because corporate newsletters and DEMs also deserve the right planning, and the best planning is the annual one! So here is a downloadable PDF calendar for you with all the holidays and world days of 2024 and an excel template of an e-mail marketing editorial plan with some ideas and ideas, a real worksheet , ready to welcome your marketing strategy.
I send newsletters ! Do you have an e-commerce? Don't worry, you will find ideas for Middle East Phone Number List both e-commerce and editorial projects But… any practical examples? Certainly! We have selected for you 2 case histories made in Noetica , two examples that will give you the opportunity to better understand how to exploit the two most important occasions of the last part of the year: Black Friday and Christmas - fundamental for your e-commerce strategy email marketing. (!!! Spoiler: one of these 2 case histories does not concern any e-commerce!) AR Blue Clean's Blue (Black) Friday Week On the occasion of Black Friday 2023, one of our best customers, AR Blue Clean , a division dedicated to domestic cleaning of Annovi Reverberi (a company with over 50 years of experience in the industrial and agricultural sector) whose business revolves around the sale of high- pressure washers, vacuum cleaners , submersible and self-priming pumps , has decided to offer a discount for the occasion.
The code could be used throughout their online shop, therefore on all accessories, from 20 to 27 November 2023, so starting from this information, we defined the strategy. WHAT : 2 DEM, the first for presentation of the offer and the second for reminder . WHEN : the first DEM started coinciding with the start of the discount, therefore on November 20th; the second DEM was sent a few days later, on 24 November. WHICH TARGET : the first DEM was addressed to the entire customer database and, in addition, to all those who had already made a purchase on the online shop; the second sending was instead sent to the same database as the previous communication, excluding those who had already used the discount. RESULT : 25% of sales for the month of November 2023 started from a link (which we had obviously traced) present in the 2 DEMs dedicated to the Black initiative... no sorry: Blue Friday Week! The sweet Christmas of Il Giornale del Cibo The editorial strategy of Il Giornale del Cibo , an online magazine published by CIRFOOD, as well as a historic and loyal customer of Noetica, involves the sending of 2 editorial newsletters per month .
I send newsletters ! Do you have an e-commerce? Don't worry, you will find ideas for Middle East Phone Number List both e-commerce and editorial projects But… any practical examples? Certainly! We have selected for you 2 case histories made in Noetica , two examples that will give you the opportunity to better understand how to exploit the two most important occasions of the last part of the year: Black Friday and Christmas - fundamental for your e-commerce strategy email marketing. (!!! Spoiler: one of these 2 case histories does not concern any e-commerce!) AR Blue Clean's Blue (Black) Friday Week On the occasion of Black Friday 2023, one of our best customers, AR Blue Clean , a division dedicated to domestic cleaning of Annovi Reverberi (a company with over 50 years of experience in the industrial and agricultural sector) whose business revolves around the sale of high- pressure washers, vacuum cleaners , submersible and self-priming pumps , has decided to offer a discount for the occasion.
The code could be used throughout their online shop, therefore on all accessories, from 20 to 27 November 2023, so starting from this information, we defined the strategy. WHAT : 2 DEM, the first for presentation of the offer and the second for reminder . WHEN : the first DEM started coinciding with the start of the discount, therefore on November 20th; the second DEM was sent a few days later, on 24 November. WHICH TARGET : the first DEM was addressed to the entire customer database and, in addition, to all those who had already made a purchase on the online shop; the second sending was instead sent to the same database as the previous communication, excluding those who had already used the discount. RESULT : 25% of sales for the month of November 2023 started from a link (which we had obviously traced) present in the 2 DEMs dedicated to the Black initiative... no sorry: Blue Friday Week! The sweet Christmas of Il Giornale del Cibo The editorial strategy of Il Giornale del Cibo , an online magazine published by CIRFOOD, as well as a historic and loyal customer of Noetica, involves the sending of 2 editorial newsletters per month .