Post by account_disabled on Nov 23, 2023 9:26:56 GMT 2
Writer as content While we are constantly researching ways to increase visibility, increase readership, and help stories on Medium reach larger audiences, you may be wondering: Can we use Medium for SEO? To answer this question immediately, yes. Medium has some attractive features that make it an attractive platform to improve your SEO strategy, generate high-quality traffic, increase visibility and grow your digital brand footprint. Although, ironically, its algorithm is quite opaque. Let me explain how Medium contributes to your online reputation from an SEO perspective: High Domain Authority: One of the primary factors Google uses when ranking websites is Domain Authority (DA). With a DA value of 96 out of 100, Medium's ranking power is clearly evident.
Any article published on Medium potentially carries more weight than those published on less authoritative sites. Content Repurposing: Republishing Email Data quality blog posts or articles already hosted on your website on Medium can increase their reach without incurring duplicate content penalties. Improved Reader Engagement: Readers on the Medium platform are known for high engagement rates due to a design that focuses primarily on content readability and user experience. Built-in Social Platform Features: From following users and tagging stories to leaving claps (the equivalent of a like), Medium provides built-in social features that increase visibility within the community and ultimately increase organic search traffic.
However, there are caveats to consider before jumping directly into “Medium SEO”. It should not replace your own website or blog; Instead, think of it more like a complementary channel that opens avenues to new audience segments. It is also critical to have comprehensive knowledge of search engine rankings and optimize your posts properly. Using title tags, meta descriptions, and other relevant keywords beyond "Medium SEO". This ensures discoverability by search engines while also being compatible with Medium's internal algorithm. Advancing SEO is a multifaceted process, and Medium emerges as just one aspect of that process.
Any article published on Medium potentially carries more weight than those published on less authoritative sites. Content Repurposing: Republishing Email Data quality blog posts or articles already hosted on your website on Medium can increase their reach without incurring duplicate content penalties. Improved Reader Engagement: Readers on the Medium platform are known for high engagement rates due to a design that focuses primarily on content readability and user experience. Built-in Social Platform Features: From following users and tagging stories to leaving claps (the equivalent of a like), Medium provides built-in social features that increase visibility within the community and ultimately increase organic search traffic.
However, there are caveats to consider before jumping directly into “Medium SEO”. It should not replace your own website or blog; Instead, think of it more like a complementary channel that opens avenues to new audience segments. It is also critical to have comprehensive knowledge of search engine rankings and optimize your posts properly. Using title tags, meta descriptions, and other relevant keywords beyond "Medium SEO". This ensures discoverability by search engines while also being compatible with Medium's internal algorithm. Advancing SEO is a multifaceted process, and Medium emerges as just one aspect of that process.