Post by account_disabled on Dec 26, 2023 5:21:37 GMT 2
When we think about human trafficking , images come to mind that, due to their gruesome nature, seem like something out of a horror movie and are, therefore, very unlikely to touch us up close. However, the truth is that this problem is more everyday and to a certain extent more "normal" than it seems at first sight. In Canada, for example, one in three victims of human trafficking has a close relationship with the perpetrator directly responsible for such an execrable crime. For this reason, the Canadian authorities have launched a campaign called "Uncontained" in which light is shed on the most grimly everyday side of human trafficking.
The central axis of this campaign, signed by the Banfield agency, is an emotional 90-second spot that, impregnated with the melancholic chords of the song "The Party's Over" by Billie Eilish, places in Phone Number List the spotlight an apparently normal couple who she ends up trapped in a corrosive spiral of abuse. If you do not see the embedded video correctly, click here “Part of the reason why there are so many misunderstandings around human trafficking is that the images associated with this problem are very similar to those of a horror movie ,” explains Craig Lobban, creative director of Banfield, speaking to Muse . . However, in many cases those who commit human trafficking crimes slowly exercise control over their victims for months and even years before exploiting them for huge financial benefits.
In the ad we wanted to highlight the contrast between what people think human trafficking is and what it really is , going from a scene that everyone has in mind when they think about this problem to another that gives way to a quieter story and very similar to some extent to the relationships we all know,” says Lobban. In addition to parents, the Government of Canada's new campaign is specifically aimed at young people between 16 and 24 years old , who are the most at risk from the possible onslaught of human trafficking. The campaign is completed by a series of graphic ads that portray different forms of sex trafficking using the powerful and heartbreaking image of the container with which the spot begins.
The central axis of this campaign, signed by the Banfield agency, is an emotional 90-second spot that, impregnated with the melancholic chords of the song "The Party's Over" by Billie Eilish, places in Phone Number List the spotlight an apparently normal couple who she ends up trapped in a corrosive spiral of abuse. If you do not see the embedded video correctly, click here “Part of the reason why there are so many misunderstandings around human trafficking is that the images associated with this problem are very similar to those of a horror movie ,” explains Craig Lobban, creative director of Banfield, speaking to Muse . . However, in many cases those who commit human trafficking crimes slowly exercise control over their victims for months and even years before exploiting them for huge financial benefits.
In the ad we wanted to highlight the contrast between what people think human trafficking is and what it really is , going from a scene that everyone has in mind when they think about this problem to another that gives way to a quieter story and very similar to some extent to the relationships we all know,” says Lobban. In addition to parents, the Government of Canada's new campaign is specifically aimed at young people between 16 and 24 years old , who are the most at risk from the possible onslaught of human trafficking. The campaign is completed by a series of graphic ads that portray different forms of sex trafficking using the powerful and heartbreaking image of the container with which the spot begins.